2 Behaviour Mindset Shifts Needed for Strategic Decisions
Businesses shifting their strategic decisions are becoming a norm as we near the end of ‘2020’. The pandemic has caused industries across the globe to transform into a digitally mature company. Still, small companies are finding it difficult to cope with the idea what they’re doing today should change if they’re doing well. In response to smaller players not improving their digital maturity, from our research we believe we have narrowed areas you need to shift, or you may end up crashing as you’ve hit the decline in your companies life cycle.
Whether you’re just exploring IG or you’re experienced but trying to navigate this new world, the steps below will guide you to the right solution during the COVID times.
Behaviours Have Changed
Following from knowing your customers is more important than ever. Marketing relies on empathy, and in times of needing to understand your customers, it’s essential to know what has shifted for them. Reassessing your customer’s current state and how you fit in will be critical for your customer’s happiness. Are there additional audience opportunities that you haven’t assessed that you could test now? The relationships you build through effectively knowing and meeting customer needs will endure long after the crisis is gone.
Bringing More Value To Them
In a time of a crisis, sometimes the best ROI is not focusing on a financial ROI. Everyone’s lives have shifted during this pandemic, many are affected, and you may be a profitable business now but if you still do not think about the value you bring – you will find out about cancel culture the hard way.
Here are two key mindset shifts:
Before: ROI is king.
Now: Engagement metrics like clicks, likes, shares, comments, etc. are better gauges right now while people may not be as willing to buy.
Before: If something (a contest, a video, partnerships, referral campaigns) doesn’t provide the right ROI, it’s time to move on.
Now: It’s time to double-check those assumptions. Sure, a contest, partnership or piece of content might not have performed according to your KPIs previously, but don’t let that hold you back from revisiting it in the current climate.
Having a mindset shift on how you report and use social media will be the caveat to your success on the platform. There are many new and interesting opportunities every day, but it requires a lot more effort than it used to. The ultimate goal right now is to build and maintain mutually beneficial relationships with new and current customers. People may not be in the right position or mood to buy right now (depending on your product), but they will eventually.
Explore New Things
If you have wanted to expand your strategy to Instagram, now is the time to dig in and go for it. If you’re not sure how to use Instagram stories, but you think it might resonate, now is the time to try. If you’re not looking for new channels, but you’re curious to see how your customers would react to different kinds of content, more frequent posting, or other creative engagement methods, go for it! Now is the time to look for all ways to build relationships with your customers.
- Experiment with new types of content
- Try some of the functionality that platforms have introduced for engagement like polls on Instagram or Facebook.
- Spend more time listening. Keep an eye on your customers engagement, your competitors, and influencers in your industry.
- Get your customers engaged with calls for user-generated content.
No matter what direction you choose, now is the time to explore, look for new opportunities, and set the stage for better, more engaged customer interactions now and in the future. While these efforts may not lead to a direct increase in purchases right away, they’ll help you stand out, stay in touch and be a source of inspiration, entertainment, and information for your customers.